Denmark’s first food waste supermarket has proved a huge success – with shoppers stripping the store’s shelves of cut-price surplus produce. WeFood opened in the Scandinavian country’s capital Copenhagen last Monday, selling produce past its sell-by-date but perfectly edible – at prices 30 to 50 per cent cheaper than normal supermarkets. The first of its kind in Europe, We Food has said it differentiates itself from other ‘social supermarkets’ – targeted nearly exclusively at those on low incomes – because…
The supermarket selling food near its use-by date in Denmark is proving a massive hit
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