Sugar crash: U.S soda consumption hits 30-year low

The soda industry fizzled to a new low in 2015 as Americans drank less soda than the year before for the eleventh straight year, marking a new 30-year low. According to a new report from Beverage Digest, American drank 1.2 percent less soda, by volume, in 2015, outpacing the 0.9 percent decline from 2014. Growing consumer awareness of the harm that comes with drinking sugary sodas and other attempts to lower consumption, like Berkeley’s soda-tax ballot measure, helped to surge the decline, which is expected to continue in 2016.

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