What do chocolate, rubber, nuts, fruit, charcoal and timber all have in common? These products all provide the backbone of major global industries—and they all grow on trees. So in a sense, money does grow on trees. Traditionally conservationists have advocated for protecting trees, not cutting them down—especially given the role that deforestation plays in driving climate change. This still holds true, but with the world’s population expected to hit 10 billion people by 2050,