Why Google, Nike, and Apple love mindfulness, and how you can love it too

Meditation is now mainstream. From Just Meditate in Bethesda, MD to Unplug Meditation in Los Angeles, drop-in studios are popping up everywhere to give people the time and space to drop everything and breathe. The most popular Meditation app, Insight Timer, is home to more than 2 million meditators (including me), and logs more than 50,000 hours of meditation every day. These service providers are part of the $1.1 billion industry of mindfulness and meditation

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Why Google, Nike, and Apple love mindfulness, and how you can love it too

Meditation is now mainstream. From Just Meditate in Bethesda, MD to Unplug Meditation in Los Angeles, drop-in studios are popping up everywhere to give people the time and space to drop everything and breathe. The most popular Meditation app, Insight Timer, is home to more than 2 million meditators (including me), and logs more than 50,000 hours of meditation every day. These service providers are part of the $1.1 billion industry of mindfulness and meditation

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