When I was in the hospital several years ago battling cancer, I was given a beautiful candle that soothed me, imparting hopefulness and peace of mind. The mission of my company was birthed out of that experience, and I wanted to reflect that hope and healing back to my community — and the world — by giving 10 percent of my company’s revenue back to nonprofit organizations. Many businesses have started taking
How to build a business model on altruism
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