Thirty milliseconds of exposure to someone’s face is all it takes to provide sufficient information for your brain to form an impression of them. So says Face Value, a new book based on Princeton psychologist Alexander Todorov’s research into the science of first impressions. Professor Todorov takes as his starting point the fact that judging people based on their appearance is a relatively recent phenomenon. “If you imagine human history compressed into 24 hours, most
Science proves it: first impressions last
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