In 1997, Steve Jobs returned to Apple. The company was on the brink of bankruptcy. Few people gave Apple a chance to survive, let alone go on to become the world’s first publicly-traded company to hit $1 trillion in market value. In this video, Jobs speaks to a group of employees and he raises the one question that led the company out of the hole: Who is Apple? He said: “What we’re about is not making boxes for people to get their jobs done—although we do that well. But Apple is about something more than that. Apple’s core value is that we believe people with passion can change the world for the better. Those people who are crazy enough to think they can change the world are the ones who actually do.”