Animal rights groups have successfully persuaded Prada to ban fur

In a classic case of ‘better late than never’, luxury brand Prada has announced that it will finally ban the use of all fur in future fashion lines. The major fashion company joins a growing list of designers who have been successfully pressured by animal rights advocates to ban fur from their products.

Starting in 2020, the company will no longer introduce items with fur, but those currently in circulation will still be available for purchase. With this major victory, animal rights groups now plan to focus their attention on urging Prada, as well as other companies, to ban exotic skins, such as alligator and snakeskin items, from future lines. PETA has already purchased enough stock in the fashion company to suggest shareholder resolutions that would allow a vote on the use of exotic skins.

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