Even if people want to live a zero-waste lifestyle, it can be difficult to know where to go to get zero-waste goods. That’s why ethical creatives agency Nice and Serious has developed an online platform that directs people in London to their closest zero-waste shops and offers tips on how to reduce your reliance on plastics.
The digital directory is known as Useless, and its described by its creators as “London’s first digital directory that is dedicated exclusively to showcasing the capital’s zero-waste shops”. What’s really cool about the website is that it features a vibrant, interactive map to help users find local shops that sell produce without disposable packaging, and offer refills for items such as toiletries and household cleaning liquids. Each retailer is provided with a bespoke illustration of its shopfront created by the Nice and Serious team. For every new listing created, a new illustration is produced.
Alongside the map feature, the site contains a “survival kit” that provides suggestions for reducing packaging waste. The tips include switching from toothpaste to a tooth powder or tablet toothpaste, and carrying reusable cutlery as an alternative to the plastic forks provided by takeaway restaurants. Wouldn’t be nice if you had something like this in your city?
