We can already imagine some of our readers facepalming after reading this headline, but the fact of the matter is nothing spreads faster than when an “influencer” bringing it to the mainstream.

That’s why it’s awesome that Kanye West unveiled a new shoe prototype from his Yeezy fashion line—with the kicks containing environmentally-friendly algae. Being the single-greatest absorbent of carbon as well as an abundant resource, algae is a great material to harvest and make clothing with. For the Yeezy shoes, algae would be sourced from a hydroponic farm in Cody, Wyoming, where Kanye is setting up his new headquarters.

As arguably one of the biggest names in pop culture makes his first forays into the world of algae-based fashion, we’ll hopefully see more mainstream names leading their audiences to support it.