As the “Greta Thunberg effect” continues to influence a great number of companies to engage in green investments, it also seems to be affecting people’s travel choices. 

The “flight shaming” movement is gaining momentum across Europe, with record numbers of people electing to take trains over planes to get from London to Scotland in a bid to cut their carbon footprint. Some 35 percent of people traveling between the English capital and Glasgow and Edinburgh went by rail rather than air in the first half of this year, which is the highest percentage seen in years.

It comes as climate change activists such as Greta Thunberg promote the Swedish concept of “flyskam”, or “flight shame”. The term, which emerged in 2017 when Swedish singer Staffan Lindberg said he would give up flying, suggests people should feel guilty about air travel due to the carbon emissions produced by planes.

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