Today’s Solutions: June 24, 2026

As the “Greta Thunberg effect” continues to influence a great number of companies to engage in green investments, it also seems to be affecting people’s travel choices. 

The “flight shaming” movement is gaining momentum across Europe, with record numbers of people electing to take trains over planes to get from London to Scotland in a bid to cut their carbon footprint. Some 35 percent of people traveling between the English capital and Glasgow and Edinburgh went by rail rather than air in the first half of this year, which is the highest percentage seen in years.

It comes as climate change activists such as Greta Thunberg promote the Swedish concept of “flyskam”, or “flight shame”. The term, which emerged in 2017 when Swedish singer Staffan Lindberg said he would give up flying, suggests people should feel guilty about air travel due to the carbon emissions produced by planes.

Solutions News Source Print this article
More of Today's Solutions

Scientists find 64,000 sq miles of climate-resilient coral reef

BY THE OPTIMIST DAILY EDITORIAL TEAM For years, the conversation around coral reefs has been threaded with grief. Bleaching events, rising ocean temperatures, one ...

Read More

Empowered youth launch ‘Green New Deal for Schools’ to combat cli...

In response to rising ecological concerns and political repression, students across the United States are leading a bold movement known as the 'Green New ...

Read More

6 drinks that will help you digest festive feasts with ease

BY THE OPTIMIST DAILY EDITORIAL TEAM The holiday season is here, bringing twinkling lights, festive parties, and let’s be honest—a lot of food. From ...

Read More

Norway bids farewell to fur farming in a milestone for animal welfare

BY THE OPTIMIST DAILY EDITORIAL TEAM Norway officially closed the chapter on fur farming, marking a significant victory for animal welfare advocates. Once home ...

Read More