Today’s Solutions: December 03, 2023

It took Impossible Foods hardly a year it seems to go from niche food product to mainstream menu item. This week, Impossible Foods has announced it will sell its plant-based breakfast sandwiches at most Starbucks locations in the US.

Given that Starbucks has more than 15,000 US location and that Impossible Foods signed a deal with Burger King earlier this week, it looks like Impossible food will be selling a whole lot of fake meat on a daily basis.

The Starbucks breakfast sandwich will include Impossible’s sausage, along with a cage-free fried egg and cheddar cheese, served on ciabatta bread. It’s part of Starbucks’ summer menu, which also includes two cold-brew coffee options with almond milk foam. Starbucks says these changes play into its goals to have an environmentally friendly menu and become “resource positive.”

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