Today’s Solutions: December 05, 2021

When a plastic bottle ends up in a recycling plant, the label attached to it usually isn’t recycled. This is because the labels are made from a different type of plastic than the PET used in bottles. And while they’re technically recyclable, most recycling facilities don’t have the adequate infrastructure to process them, so they find their way in landfills or getting burned.

That’s why, Danone’s mineral water brand Evian has designed a circular packaging solution in the form of a new bottle that eliminates the label entirely, with the brand name and other details carved into the bottle itself.

Evian’s goal is to have all of its bottles made from 100% recycled plastic by 2025, as part of its broader sustainability strategy to become fully circular by then. Ultimately, it wants every bottle it makes to end up back in the recycling system in a closed-loop.

The new bottle is made from 100% recycled and it features a logo engraved at the stage when the plastic is formed into the shape of the bottle inside a mold.

Evian will distribute the label-free bottle in select hotels, restaurants, and hospitality venues, and the brand says it’s a sustainable solution for e-commerce, where there’s no need for barcode labeling.

While this initiative is definitely noteworthy, recycling is only a mopping solution to our plastic crisis. The best thing you can do is to avoid buying plastic bottles completely!

Solutions News Source Print this article
More of Today's Solutions

Rwanda’s mountain gorillas represent a successful conservation story

Following years of poaching and habitat destruction, the population of mountain gorillas in Rwanda once numbered under 260 individuals. Now, Rwandan gorillas represent a rare conservation success and a key economic engine for the East ... Read More

Germany plans to put 15 million electric vehicles on its roads by 2030

Making electric cars the dominant vehicles on the road is key to curbing planet-warming emissions and protecting the climate. In a bid to reach that goal, an increasing number of countries and cities across the ... Read More

Here are 5 Indigenous-led eco-charities you can support today

The climate crisis has caused us to reconsider our consumerist lifestyles and turn to Indigenous peoples to learn from their superior understanding of living in harmony with nature. Here is a list of five organizations ... Read More

Scientists discover a peculiar new planet

Deep into the Hercules constellation, 855 light-years away from Earth, lies a record breaking exoplanet. This newly discovered gas giant was named TOI-2109b, and the thing that makes it so special is the fact it ... Read More

High altitude experiment shows that snow monkeys are excellent at fishing

Snow monkeys, also known as the Japanese macaque, are native to many of the main islands of Japan. These fluffy creatures are the most northern-based non-human primate out there, meaning they have some cold temperatures ... Read More