Today’s Solutions: January 30, 2023

Outdoor clothing brand Patagonia has long promoted the idea of purchasing secondhand clothing whenever you can. Through the company’s Worn Wear program, customers have been able to shop for used items or sell their old goods for cash on a separate website from patagonia.com.

This past Black Friday, Patagonia upped its commitment to the ‘buy used’ movement by adding a new feature to its main website. Now when shoppers browse through the new items they want to get, a secondhand version of the same item is listed right next to the new item. This not only makes it easier to opt for a used version of the item, but it also normalizes the idea of buying secondhand even further.

As Katherine Martinko of Treehugger put it, the fact that Patagonia itself is listing the secondhand item is comforting to shoppers who may feel skeptical about an item’s quality and condition.

The environmental benefit of shopping for used items over new ones is clear. According to Patagonia’s CEO Ryan Gellert, buying a used garment extends its life on average by 2.2 years, which reduces its carbon, waste, and water footprint by 73 percent. On top of that, shopping for secondhand clothing can expose you to a whole range of stylish, fun clothing items from a different time that you might not see in stores anymore.

Recently, we wrote a piece about how to become a pro at thrift shopping. You can find that story right here.

Solutions News Source Print this article
More of Today's Solutions

Avatar’s motion AI tech helps researchers detect rare diseases

Researchers are using motion capture artificial intelligence technology that brings characters to life in films like Avatar to track the onset of diseases that ...

Read More

The top 9 mistakes people make when trying to establish a healthy routine

If you can’t figure out why you struggle to maintain a healthy routine, no worries. We have a story from Groom+Style that lists the ...

Read More

World’s largest wealth fund drops fossil fuel investments

The world’s biggest wealth fund was built on Norway’s oil and gas production revenue. Now, the fund is shifting course and taking a stand ...

Read More

Listen to this fascinating piece of ambient music composed by stars

Though we can’t hear them, stars propagate some incredibly soothing soundscapes through the vacuum of space. And for the first time, music composed from ...

Read More