Major fashion magazine is first to ban fur in publication | The Optimist Daily
Today’s Solutions: June 22, 2024

Following the lead of several major fashion brands, ELLE will become the first fashion magazine to ban the promotion and advertisement of fur across all of its online and print editions.

The company’s decision extends across all 41 branches of the publication and will go into effect in 33 publications on January 1, 2022. The remaining 20 will adopt the policy on January 1, 2023. The decision comes as the prevalence of fur continues to decline in major fashion brands, pushed by animal welfare activists.

“It’s a really great opportunity to increase awareness for animal welfare, bolster the demand for sustainable and innovative alternatives and foster a more humane fashion industry.” ELLE Senior Vice President and International Director Valeria Bessolo Llopiz told Reuters.

Fifteen European countries have also implemented fur farming bans in recent years and Israel has banned the sale of fur altogether.

Solutions News Source Print this article
More of Today's Solutions

Could “antivitamins” be the cure to antibiotic resistance?

The first naturally-occurring bacteria killer, penicillin, was discovered nearly a century ago and with it came the advent of a new class of medicines: ...

Read More

Pittsburgh will become a dark sky city in 2022

Anyone who lives in a big city knows that stars are a rare sight due to light pollution, but that may soon change in ...

Read More

5 simple yet profound ways to make the world a better place today

The word activism can bring up images of aggression and vehemence, but it turns out that activism can be practiced in gentle ways, too. ...

Read More

Removable solar panels might soon be rolled out on railway tracks

Solar panels are being laid out "like carpet" across Swiss train rails as part of the country's renewable energy initiative. Swiss startup company Sun-Ways ...

Read More