Want to freshen up your toothpaste selection? How about trying some new oral care products infused with unlikely health ingredients like superfood extracts, charcoal, magnolia bark, and tea tree oil? While embracing toothpaste flavors outside the realms of mint seems wildly unorthodox, this startup is betting that the health-conscious will be happy to switch from chemically-made mint toothpaste to more natural flavors.
This brand wants you to try charcoal-flavored toothpaste.
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