Most of us take it as a fact of life that shoes are sold in complete pairs, but for those who require adaptive footwear, such as those who use prosthetics or individuals with different sized feet, a pair of matching shoes isn’t too useful. Now, online shoe retailer Zappos is making their platform more inclusive with single shoe and mixed-size pair options.
The company is expanding their adaptive section with six brands including Nike, Stride Rite, and New Balance. The shoes will range in price from $18.50 to $85. There will be about 80 different styles available in children and adult sizes. The company launched their Adaptive section in 2017 with clothing and shoes that are easier to put on and take off for individuals with mobility restrictions.
There is high demand for the adaptive retail market. Adaptive fashion will be a nearly $350 billion market globally by 2023, but only a few select brands, such as Tommy Hilfiger, Target, and Kohl’s, offer adaptive lines.
This is an exciting development in the push to make fashion accessible for all. Creating adaptive options for buyers allows everyone to find comfortable and stylish options curated and priced accordingly.
