With the rise of services such as TaskRabbit and WeSwap, alongside market leaders such as Airnnn and Uber, we have entered the age of the ‘trust economy’. Also known as the sharing or peer-to-peer economy, the trust economy allows individuals to provide a service, often at a cheaper rate than the standard market price, to a large network of users through a branded platform, which acts as a vehicle for collective trust and accountability. All…
The evolution of the sharing economy
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