Here’s the problem: We are not really creative. Nobel Prize-winning research has shown that decision makers are subject to deeply held cognitive biases. Most problems are addressed by applying decisions people have made on similar problems in the past. So how do new solutions emerge? There’s a simple trick: We may not have a better answer to the new problem, but if you reinvent the problem, your brain can do wonders with an old solution. Yes, this is philosophy. Read on.
Change the problem and a “new” solution will emerge
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