It may not be the best feature of modern society but here it is: Some of the most inspiring creativity comes from advertising. Here’s a good example. In this video Volvo presents the late philosopher and spiritual guru Alan Watts with his message to “live fully now”. The atmospheric three-minute spot encourages people to reconsider their priorities, do the things they enjoy and not get trapped on a treadmill heading somewhere that never arrives. Somehow the new Volvo V90 Cross Country fits in. Watch it and… breathe.
Thanks to Volvo you can enjoy this inspirational wisdom from Alan Watts
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