Influenced by global trends and greater awareness, India is starting to take a stand against the burning social issues that have endured in the country for far too long. Nowhere is this more evident than in India’s advertising sphere, where major brands are ditching mundane commercials in favor of forceful social campaigns that take up a cause that consumers believe in. From issues like corruption to gender inequality, brands are spending big bucks to appear socially relevant, particularly among India’s digitally-connected youth. Just take the watch brand Fast Track, which launched a number of advertisement campaigns attempting to normalize homosexuality, something that is still a crime under Indian law.
Advertising in India has become a major platform for social change
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