Search
Total number of posts: 23551
I think therefore I influence
Experiments prove that thoughts and feelings influence matter. | June 2003 Read More...
Smart city
Global urbanisation needs permanent solutions. Tijn Touber | June 2003 Read More...
The people's president
How Brazil's president Lula bridges the country's gap between its citizens and politicians. | June 2003 issue We need more than multinationals to achieve economic Read More...
Can soap operas save lives?
Steamy tales of sex, betrayal and suspense can carry important social messagesKim Ridley | April 2006 issue Young and poor, Fikirte is in many ways Ethiopia’s Everywoman. Her life takes a turn for the worse when she meets Damtew, who is so obsessed with revenge against Fikirte’s innocent Read More...
How to tell a great story
Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies Read More...
Let peace and justice ring
In Africa, cell phones call for social change Andi McDaniel | April 2006 Read More...
One last thing...
"Shopping defines who you are"Marco Visscher | April 2006 issue You mean by buying a certain brand we’re buying a certain identity?Colin Campbell: “No. I think the link between shopping and identity is much more interesting. Increasingly, people see their identities as closely linked to their Read More...
School for respect
Dina Abdel Wahab pioneered education where kids with special needs and "normal" kids learn from each otherTijn Touber | April 2006 issue “Listen,” said the pediatrician in a grave tone to Dina Abdel Wahab. “There’s something you must understand. Your son is retarded and will always be Read More...
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way includes most of us) Read More...
When one plus one equals one
A wedding gift guides a young couple towards the discovery of true love.Michael Datcher | April 2006 issue I once received a pet rock as a gift. It wasn’t the kind of pet rock that came in a designer box with a name tag. It was low end. Literally, a chip off an old block with alley origins. Read More...