UK startup turns festival urine into forest-grade fertilizer
BY THE OPTIMIST DAILY EDITORIAL TEAM Only seven percent of Britain's native woodlands are in good condition. Pests, pathogens, and invasive species have worked through the rest. And rising fertilizer costs, driven by ongoing conflict, have not helped. A Bristol-based startup thinks part of the Read More...
Sustainability shifts that will define 2026
BY THE OPTIMIST DAILY EDITORIAL TEAM Sustainability is no longer a distant future goal; it’s a present-day responsibility. As we move into 2026, environmental consciousness is increasingly shaping policy, business, and personal decision-making. Whether it’s shifting how we consume goods or Read More...
French app Poppins makes borrowing better than buying
BY THE OPTIMIST DAILY EDITORIAL TEAM From raclette machines to petanque sets, many of us own things we barely use. French entrepreneur Lucie Basch has a joyful solution: a new app called Poppins that makes it easy to borrow or rent underused household items from neighbors. The idea is simple: Read More...
EU parliament passes sweeping measures to combat the growing problem of packaging waste
In a historic attempt to address the growing problem of packaging waste, the European Parliament has approved a comprehensive set of legislation aimed at reducing environmental damage and supporting sustainable practices. The Packaging and Packaging Waste Regulation (PPWR), which includes binding Read More...
Could this invisible label revolutionize textile recycling?
It's no secret that garments are thrown out at an alarming rate due to fast fashion and the rapid-fire cycling of trends. Furthermore, we are doing a poor job of recycling textile waste. In the United States, less than 15 percent of the 92 million tons of clothes and other textiles are recycled Read More...
This app rewards local shoppers and encourages community building
The city of Akron, Ohio, launched a program designed to help support the local businesses that have been hit hard by the pandemic and encourage a more circular economy. The program rewards shoppers for shopping locally through a city-sponsored app called Akronite, from which shoppers receive Read More...
Ways to curb your fast fashion habit
Haven’t you heard? Sustainability is in style, while exploitative and wasteful consumerism is out. So why is it so difficult for the fashion industry to catch up with the trends? In the past, many of us would go clothes shopping to buy cheap garments with short lifespans that we end up Read More...
This eco-friendly energy storage device is made from tropical fruit waste
While your local grocery store most likely doesn’t have any tamarinds in its fresh produce aisle, the tropical fruit is consumed in great quantities in Asia, where the fruit’s bulky shells usually end up in landfills after they’ve been discarded. In a bid to find a better use for this Read More...
These circular eco-friendly companies are inspired by nature
What is good design? Iconic works of architecture and technology, such as Frank Lloyd Wright’s homes or an iPhone might come to mind first, but when it comes down to it, nothing can beat the evolutionary process of nature that has been refined for millennia. In nature, energy and materials Read More...
Levi’s is launching a marketplace for your old jeans
Have an old pair of Levi’s jeans lying around? It could fetch you up to $25 if you bring it back to one of the brand’s US stores. In an attempt to embrace the circular economy, Levi has launched a new program in which the company buys old Levi’s jeans, cleans them, and sells them in a new Read More...