Toms made the buy-one, give-one business model famous. Now it’s reinventing it
When Toms launched in 2006, it popularized the one-for-one business model by giving away a free pair of shoes for every pair sold. The model has been popular with consumers and inspired many other brands to adopt it, but critics have questioned how well it works, asking whether it could disrupt Read More...
Consumers more likely to buy from companies with a conscience, new study finds
Those consumer-facing companies who have no vision beyond growing revenue, no true sense of corporate responsibility and no interest in investing in making a positive impact in the world, ought to think again. Today’s consumers are more likely to spend money on goods and services from Read More...