Those consumer-facing companies who have no vision beyond growing revenue, no true sense of corporate responsibility and no interest in investing in making a positive impact in the world, ought to think again. Today’s consumers are more likely to spend money on goods and services from “meaningful brands,” according to a new study by advertising agency Havas. Considering that 300,000 people from 34 countries participated in the study, it is encouraging to know that consumers around the world care about the larger picture around the good or service they purchase. This is how they can start using the power that their spending gives them for the larger good.
Consumers more likely to buy from companies with a conscience, new study finds
More of Today's Solutions
Dinner scraps are rebuilding California’s lost oyster reefs
BY THE OPTIMIST DAILY EDITORIAL TEAM What if scraps from a dinner could become a habitat? That's the basic premise of the Shells for ...
Read More5 habits that separate growing teams from stagnant ones
BY THE OPTIMIST DAILY EDITORIAL TEAM The strategy is fine. The team is capable. But at the end of the quarter, the needle hasn’t ...
Read MoreHow a rickshaw driver’s son beat the odds to join a famed UK ballet school
Kamal Singh was 17-years-old when he first became transfixed by ballet dancers in a Bollywood film. At that moment, the son of a rickshaw ...
Read MoreFood sequencing: how eating in the right order can boost your health
BY THE OPTIMIST DAILY EDITORIAL TEAM When we think about balanced eating, most of us focus on what’s on our plate—fiber, protein, vitamins, and ...
Read More
