Those consumer-facing companies who have no vision beyond growing revenue, no true sense of corporate responsibility and no interest in investing in making a positive impact in the world, ought to think again. Today’s consumers are more likely to spend money on goods and services from “meaningful brands,” according to a new study by advertising agency Havas. Considering that 300,000 people from 34 countries participated in the study, it is encouraging to know that consumers around the world care about the larger picture around the good or service they purchase. This is how they can start using the power that their spending gives them for the larger good.
Consumers more likely to buy from companies with a conscience, new study finds
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