Richard Branson, the overtly vocal leader of his Virgin enterprise, has called on the world’s businesses to remove the strain of carbon emissions from the global economy. Branson’s goals are ambitious and exceed those targeted by the G8, the group of 8 richest nations in the world, to reduce emissions 80 percent by 2050. Branson’s proposal would have companies reduce their reliance on fossil fuels and offset any emissions with carbon saving projects—like tree planting or carbon capture and storage. We applaud Branson for proposing such a target, and certainly hope all companies undertake the same goal.