The impact of color on mood and behavior is a well established fact. Although the science has yet to investigate ancient healing traditions based on color, the interest in color psychology has been growing. The School of Life, an international organization dedicated to helping people develop emotional intelligence, is trying to bring the topic to a wider audience with its Psychology of Color Pencils Set, a tool designed to educate anyone ever working or playing with color about the psychological impact of hues. Are we going to start painting the world with new colors?