To enter the subway in New York the rider needs to slide his ticket through a reader that releases a turnstile; a short beep tells you that you can get in. During rush hour, the electronic beeps sound like a frantic computer game—adding stress to an already stressed commuter crowd. So what if, instead of the monotonous electronic beep, each turn of a turnstile releases a different tone producing a wonderful harmonious symphony? Suddenly entering the subway would invite a smile and bring a moment of peace and relaxation. That’s the simple and brilliant plan of James Murphy. And he may well realize his dream as Dutch brewer Heineken has now come to his support. Watch this short video.
Turning your stressful subway experience into a relaxing symphony
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