The brand joins the 24-year fight to save the iconic Jumbo Valley from resort development with a full-length documentary. Earlier this summer, Patagonia was using film to raise awareness and drive action to help remove four dams along the Snake River in the Pacific Northwest, in order to restore the river’s salmon population and natural habitat. The next major project for the brand’s New Localism campaign is a feature length documentary on the 24-year fight…
New Patagonia film “Jumbo Wild” aims to keep British Columbia wilderness wild
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