People who value time more than money are happier, study finds

A new study by researchers at the University of British Columbia suggests that those who place a greater value on their time, rather than their money, are happier. Older people tended to value time over money, possibly because over the years, their priorities shifted, and they feel greater satisfaction from quality time with friends and family, researchers found. “These findings could not be explained by materialism, material striving, current feelings of time or material affluence, or demographic characteristics such as income or marital status,” the researchers wrote. The study is published in the journal Social Psychological and Personality Science.

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