Keeping pace with the latest fashion trends costs a lot, and wastes a whole lot more. In fact, a majority of women’s garments are worn a mere seven times before being pushed to the back of the closet or tossed in the garbage. “Fast fashion” is now the second dirtiest industry in the world, but now consumers are starting to jump onto a different trend: buying durable, ethical alternatives in favor of throwaway fads. Fashion start-ups like Zady, Everlane and The 30 Year Sweatshirt are finding that there is a growing market for sustainably made clothes of high-quality, selling behind slogans encouraging people to buy fewer, better things. Studies show the average amount of garments bought by U.S. consumers is declining even though people are spending more on clothes, indicating people are starting to find quality greater than quantity. See here how the power of buying by choosing better stuff is taking a hold of the fashion industry.
The power of buying less by buying better
More of Today's Solutions
How pigeons find their way home: the answer is a magnetic compass in the liver
BY THE OPTIMIST DAILY EDITORIAL TEAM For decades, researchers looked for the seat of magnetoreception in all the obvious places: the eyes, the inner ...
Read MoreThe parenting habit that builds lifelong closeness with adult children
BY THE OPTIMIST DAILY EDITORIAL TEAM Picture two parents, both devoted. Both called every Sunday. Both showed up for birthdays, sent money when things ...
Read MoreBreast cancer genomic test could spare millions from chemotherapy
BY THE OPTIMIST DAILY EDITORIAL TEAM For decades, high clinical risk and chemotherapy arrived together as a package deal in early breast cancer. A ...
Read MoreNew York State passes nation’s first statewide ban on fossil fuel use i...
New York State recently approved groundbreaking legislation mandating all-electric new construction, making it the first state in the US to prohibit the use of ...
Read More
