Will it help people to quit smoking? That remains to be seen, but it is surely a creative way to remind people of their new year’s resolution to quit. The ad uses a TV screen and a smoke detector to perform its advertising trick. At first, it looks like a regular photograph on a billboard, but when it detects smoke, the model in the photo starts to cough. See the reactions of smokers and passersby in the video.
This Swedish billboard coughs when a smoker walks by
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