Before there was Vitaminwater, there was vitamin beer. In 1936, the Joseph Schlitz Brewing Company promised that its Sunshine Vitamin D Beer would “give you the vitamin D you need for year round vigorous health.” One ad explained: “Modern living; clothing; clouds and smoke; hours spent indoors—rob us of sunshine benefits.” So, proposing to overcome the evils of modernity with yet more modernity, everyone should “drink it each day for health.” If someone asked why
A tortured love for vitamin D
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