National Geographic has been writing about climate change and its effects on the planet for years. Now the publication is set to do more than just cover it with the launch of its new Plastic or Planet initiative. Featuring a long-term, multi-year commitment from the media group, and comprising of educational campaigns, a consumer pledge, research initiatives, as well as a corporate commitment to audit and then reduce single-use plastic dependency within the organization, it really does look like more than your average corporate responsibility initiative. Along with the new initiative, National Geographic announced that all subscribers will start receiving their magazine wrapped in paper, not plastic, from now on.