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Impossible Foods gets FDA approval to sell its “alt” meat in grocery stores

This year, interest in plant-based meats has hit an all-time high as more and more consumers look to move away from red meat. One of the most sought-after alternatives has been the Impossible Food’s burger patties, which until now, could only be bought at designated restaurants.

In a move that’s expected to shake things up in the meatless meat industry, Impossible Foods’ plant-based burgers will soon no longer be so impossible to get your hands on. US regulators have finally approved a key ingredient in the company’s patties, clearing the way for them to go on sale directly to consumers.

The FDA has formally ruled that soy leghemoglobin — the additive in Impossible Burgers that gives it a meat-like flavor and makes it “bleed” — is safe for consumers to eat. The FDA’s new rules will go into effect September 4, barring last-minute objections.

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