Today’s Solutions: February 03, 2023

This weekend’s Superbowl was the biggest event of the year for the NFL, but the big game is also center stage for the advertising world. This year’s Superbowl commercials showed a distinct shift in business consciousness towards a greener future.

Football enthusiasts saw prominent figures such as Maisie Williams promoting electric vehicles as not only planet-saving, efficient vehicles of the future, but also the height of luxury and comfort. The Audi E-Tron commercial appealed to young and old as the Game of Thrones star sang “Let it Go,” promoting the end of fossil fuel dependence.

Porsche also gave viewers a taste of the future with a nod to the past. Their action-packed commercial included iconic cars from the brand’s whole line culminating with a feature of the new Taycan, their highly-rated electric sports car.

Sunday’s viewers also got to see empowering commercials about the Superbowl’s first female coach and a Kia commercial which addressed how sports can be a support system for homeless kids.

Many of us may find ourselves asking, how do we see tangible positive changes in our daily lives? How do we know things are evolving for the better? Seeing sustainable technology and diversity celebrated at one of the biggest sporting events of the year shows that change is happening, and not just on a small scale, but in big business as well. Advertisers choosing to use their most powerful platform to advocate for eco-friendly practices shows that electric power is the way of the future and the present. Maybe one day we’ll see a Superbowl ad for public transportation – that would be a truly green solution!  

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