Purina introduces sustainable pet food made from insect protein

Insects are an increasingly popular source of sustainable protein and thanks to Purina, your pets can join in on the potential food of the future as well. The company’s new “Purina Beyond Nature’s Protein” will include insect protein from black soldier fly larvae as well as plant proteins from fava beans and millet.

The kibble is being launched in Switzerland this month with other countries in Europe slated for the near future. If you don’t live in Europe, don’t worry, Purina plans to offer this pet food online in 2021. 

Part of what makes insects so sustainable is their low water and feed consumption compared to traditional protein sources. It takes only 1.7 kilograms of feed to produce 1 kilogram of edible insects compared to the 10 kilograms of feed it takes to produce 1 kilogram of beef. In addition to insect protein, Purina is experimenting with foods made from other sustainable sources, such as invasive carp. 

“We’re constantly looking at ways in which we can source sustainably for the longer-term while still delivering the high-quality nutrition that pets need today and tomorrow,” said Nestlé Purina Petcare EMENA CEO Bernard Meunier.

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Purina introduces sustainable pet food made from insect protein

Insects are an increasingly popular source of sustainable protein and thanks to Purina, your pets can join in on the potential food of the future as well. The company’s new “Purina Beyond Nature’s Protein” will include insect protein from black soldier fly larvae as well as plant proteins from fava beans and millet.

The kibble is being launched in Switzerland this month with other countries in Europe slated for the near future. If you don’t live in Europe, don’t worry, Purina plans to offer this pet food online in 2021. 

Part of what makes insects so sustainable is their low water and feed consumption compared to traditional protein sources. It takes only 1.7 kilograms of feed to produce 1 kilogram of edible insects compared to the 10 kilograms of feed it takes to produce 1 kilogram of beef. In addition to insect protein, Purina is experimenting with foods made from other sustainable sources, such as invasive carp. 

“We’re constantly looking at ways in which we can source sustainably for the longer-term while still delivering the high-quality nutrition that pets need today and tomorrow,” said Nestlé Purina Petcare EMENA CEO Bernard Meunier.

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