Today’s Solutions: April 23, 2024

Gamification is proving to be an effective strategy for mobilizing communities to build healthier, safer, and greener habits. We’ve shared stories about how gamification has been implemented to reduce traffic emissions, and how it’s being used to plant millions of real trees. Now, there’s another gamification initiative in the UK that’s encouraging passersby to pick up litter for proper disposal by entering them into a prize draw for cash.

The mobile application is called Litterlotto, and this is how it works: People pick up litter into a public waste bin and take a snapshot of them doing so. Then, they upload this photo to the app, which makes them eligible for smaller spot prizes and provides them with an entry into a monthly prize draw. To ensure that the system isn’t abused, there are rules and regulations surrounding the litter lottery. For instance, each entry must include a piece of non-organic litter like packaging, bottles, cigarette butts, and the like. Litter from goods that are designed to be consumed at home (like food cans) are not considered eligible.

The prize amount, which is provided for by Litterlotto’s corporate sponsors, will vary depending on the location, but for now, the UK monthly jackpot is 10,000 GBP and spot prizes vary from 5 to 250 GBP. The British app developer originally trialed the system in Denmark, where it was received with huge success.

Louise Sunderland was recently announced as the proud winner of the UK’s first Litterlotto. After picking up around 400 littered items, Sunderland received the jackpot prize, which was 5,000 GBP at the time.

Solutions News Source Print this article
More of Today's Solutions

The EPA implements solutions for forever chemical cleanup

In a remarkable step toward environmental protection, the Environmental Protection Agency (EPA) took decisive steps last Friday to address the dangers of two forever ...

Read More

What is “weaponized kindness” and how can you protect your relationship from it?

In the delicate dance of love, kindness often serves as the melody that orchestrates harmony between couples. From modest gestures like morning coffees to ...

Read More

How to cook your veggies to boost their anti-inflammatory powers

Every year the cold winter weather doesn’t only put frost on the grass, it also brings an increased chance of getting sick. And that’s ...

Read More

Newly discovered “nano-chameleon” fits atop your fingertip

In the northern regions of Madagascar, scientists have discovered the smallest reptile species known to humankind: the Brookesia nana, also known as the nano-chameleon. ...

Read More