Patagonia is not your typical outdoor gear retailer. This privately-owned company does not shy away from opportunities to take a political stance, to mount counterintuitive advertising campaigns, and to seek more sustainable ways of doing business. So, really, we shouldn’t be all that surprised that it has made a foray into the food world, of all things, and has even started brewing beer! Two years ago it launched its first beer, Long Root Pale Ale, too much fanfare. This week, the second in that series was released, an organic Belgian-style beer called Long Root Wit. What makes these beers unique is that they’re both made from kernza, a perennial grain that is grown using regenerative agriculture practices and creates much fewer emissions than the cultivation of wheat. To make beer with kernza, Patagonia has been working with the Land Institute in Kansas to cultivate it and with Hopworks Urban Brewery in Portland to transform it into a beer that it hopes can be a model for the industry. The only downside of the beer: it’s served in an aluminum can, rather than a reusable glass bottle.
Patagonia is showing the beer industry how to brew a sustainable beer
More of Today's Solutions
Baked Bites: how Frisco students turned a passion for baking into a force for...
BY THE OPTIMIST DAILY EDITORIAL TEAM At a Baked Bites pop-up in Frisco, Texas, the transaction looks simple: you place a pre-order, you pick ...
Read MoreThe world’s first solar ambulance just completed its first real-world t...
BY THE OPTIMIST DAILY EDITORIAL TEAM The question most ambulances are designed to answer is how fast a patient can reach a hospital. In ...
Read MoreFish poop feeds world’s largest vertical farm
Almost the size of two entire city blocks, a sprawling new building under construction in Luzerne County, Pennsylvania, will soon hold the title of ...
Read MoreInsights from a language expert: master confident communication
Communication is more than simply the words you use; it is also about how you use them. Confident communication is more than a show ...
Read More
