Agriculture in India is advancing in efficiency and sustainability with the help of WhatsApp. The messaging platform is allowing farmers to connect with their customers in the virtual market and severely improving communication for customers who demand pesticide-free vegetables. A recent report published by the Agriculture Ministry showed that half the vegetable growns in India last year exceeded the acceptable limit for pesticides in vegetables, meaning customers are eager to work directly with farmers. Not only is WhatsApp helping aid the communication with its group messaging features, but it’s also creating a network of resources and support for the country’s farmers who need the help most. The agricultural sector of India has become notorious for its low-returns with each harvest, increasing rates of debt and suicide with the country. Read about how WhatsApp is bringing back light to farming.
WhatsApp is changing how people grow and buy food in India
More of Today's Solutions
4 tips for everyday eco-friendly living
In the face of climate change, many people question the importance of individual actions in ensuring a sustainable future. While institutional change is necessary, ...
Read MoreCambodia honors the rat who cleared more landmines than anyone
BY THE OPTIMIST DAILY EDITORIAL TEAM Decades after the conflicts that planted them, landmines remain one of the most persistent threats to civilian life ...
Read MoreSay goodbye to swampy feet: 6 effective ways to keep your feet dry this summer
BY THE OPTIMIST DAILY EDITORIAL STAFF Do you suffer from sweaty feet? Don't fear, you're not alone. Sweaty feet are a typical problem, particularly ...
Read MoreHelping young people of color navigate the music industry with Carnegie Hall&...
BY THE OPTIMIST DAILY EDITORIAL TEAM In the iconic setting of Carnegie Hall, a remarkable initiative is taking shape, one that seeks to bridge ...
Read More
