Agriculture in India is advancing in efficiency and sustainability with the help of WhatsApp. The messaging platform is allowing farmers to connect with their customers in the virtual market and severely improving communication for customers who demand pesticide-free vegetables. A recent report published by the Agriculture Ministry showed that half the vegetable growns in India last year exceeded the acceptable limit for pesticides in vegetables, meaning customers are eager to work directly with farmers. Not only is WhatsApp helping aid the communication with its group messaging features, but it’s also creating a network of resources and support for the country’s farmers who need the help most. The agricultural sector of India has become notorious for its low-returns with each harvest, increasing rates of debt and suicide with the country. Read about how WhatsApp is bringing back light to farming.
WhatsApp is changing how people grow and buy food in India
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