In his updated book Let My People Go Surfing (Penguin Random House, 2016), first published in 2006, Patagonia founder and owner Yvon Chouinard describes the unique pillars of success for his famous enterprise. In the following edited excerpt, Chouinard explains how a business philosophy focused on doing good ensures both profit and longevity for a company with more than $750 million in sales. We are a product-driven company. That means the product comes first and…
How this $700 million business makes money without trying to turn a profit
More of Today's Solutions
Scientists build first fully human bone marrow model to revolutionize blood d...
BY THE OPTIMIST DAILY EDITORIAL TEAM In a transformative leap for regenerative medicine, scientists have developed the first entirely human-engineered bone marrow system. This ...
Read More7 cold and flu season mistakes doctors want you to quit making
BY THE OPTIMIST DAILY EDITORIAL TEAM You’ve heard the warnings: cold and flu season is no joke. But despite our best intentions (and fully ...
Read MoreThree ways we can repurpose closed department stores
40 percent of US department stores have closed their doors in the past five years, but the question remains: what do we do with ...
Read MoreHubble takes beautiful image of galaxies “dancing”
The Hubble Space Telescope ventured into space over three decades ago in 1990, and has observed around 50,000 celestial bodies to date. During this ...
Read More
