Before there was Vitaminwater, there was vitamin beer. In 1936, the Joseph Schlitz Brewing Company promised that its Sunshine Vitamin D Beer would “give you the vitamin D you need for year round vigorous health.” One ad explained: “Modern living; clothing; clouds and smoke; hours spent indoors—rob us of sunshine benefits.” So, proposing to overcome the evils of modernity with yet more modernity, everyone should “drink it each day for health.” If someone asked why
A tortured love for vitamin D
More of Today's Solutions
4 tips for everyday eco-friendly living
BY THE OPTIMIST DAILY EDITORIAL TEAM In the face of climate change, many people question the importance of individual actions in ensuring a sustainable ...
Read MoreCambodia honors the rat who cleared more landmines than anyone
BY THE OPTIMIST DAILY EDITORIAL TEAM Decades after the conflicts that planted them, landmines remain one of the most persistent threats to civilian life ...
Read MoreSay goodbye to swampy feet: 6 effective ways to keep your feet dry this summer
BY THE OPTIMIST DAILY EDITORIAL STAFF Do you suffer from sweaty feet? Don't fear, you're not alone. Sweaty feet are a typical problem, particularly ...
Read MoreHelping young people of color navigate the music industry with Carnegie Hall&...
BY THE OPTIMIST DAILY EDITORIAL TEAM In the iconic setting of Carnegie Hall, a remarkable initiative is taking shape, one that seeks to bridge ...
Read More
