How to tell a great story
Seth Godin | April 2006 issue Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and authentic. Consumers are too good at sniffing out inconsistencies Read More...
Stories that shake the world
Anyone who wants to save the world must understand the power of marketing to make things better--or worseSeth Godin | April 2006 issue I have no intention of telling you the truth. Instead I’m going to tell you a story. This is a story about why marketers (which in some way includes most of us) Read More...
The world grows Wiser
A new global databank aims to connect good work everywhere. Marco Visscher| May 2007 issue Imagine you're on holiday in a city in Thailand and you discover the area's natural environment is suffering from the effects of tourism. Back home, you decide to support that local Thai environmental Read More...
One last thing...
Microcredit could help young people in the West. Marco Visscher | March 2007 issue You mean it could help poor youth in Africa or India to take out a loan - very noble. Edgar Neo: "No, I actually mean young people in the West." But aren't they wealthier than ever? "Just ask the tens of thousands of Read More...
Beyond Organic
The next ecological and social revolution is being plotted right now in the rainforests of South America Jay Walljasper| March 2007 issue Our small boat bobs along the unimaginably wide Amazon River, then heads up a fast-flowing tributary the colour of tea with cream, and finally turns onto a Read More...
The boss who breaks all the rules
Ricardo Semler's employees set their hours, determine their salaries and choose their bosses. Meet the Brazilian businessman who does everything differently. Dominique Haijtema | Jan/Feb 2007 issue His favourite questions start with "why.” Why should employees feel compelled to read their emails Read More...
Organic pioneers
The efforts by Kenny Ausubel and Nina Simons Jurriaan Kamp | November 2004 issue Filmmaker, author, and business entrepreneur Kenny Ausubel organized the first Bioneers conference in 1990 to bring together people who were seeking inspiration about how we can create a sustainable economy and Read More...
Paint inspired by a lotus flower
The efforst by Wilhelm Barthlott Tijn Touber | November 2004 issue The leaves of the Lotus plant have inspired a new type of house paint, which is manufactured in Germany by the Ispo company. It took four years of intensive research, but Ispo was ultimately successful in adding a microstructure Read More...
Category 3: Business
The candidates for the category 'The best companies' | October 2004 issue Berries The power of the Amazon It began with a few friends who were surfing in Brazil. Local surfers introduced them to a very powerful fruit; a berry called açaí. They were so enthusiastic they wanted to share it with Read More...
Niche no more
The growing ranks of conscious consumers is changing the world. Marco Visscher | October 2004 issue The global market for organic food and drink is estimated at some 19 billion Euros ($23 billion US billion dollars). Although production of organic crops is spreading worldwide, sales are still Read More...