Today’s Solutions: March 13, 2026

This shop in LA curates only s

This shop in LA curates only sustainable clothing and fashion accessories

Needless to say, the fashion industry needs a huge remake. Polluting waterways, using finite resources, and creating trendy fashion pieces that lead to massive landfill waste are all part of the industry’s dirty environmental footprint. Fortunately, though, an increasing number of brands are Read More...

These recycled plastic tracksu

These recycled plastic tracksuits are colored with botanical dyes

Here at The Optimist Daily, we love spreading the word about sustainability-driven clothing brands that are on a mission to drag the fashion industry away from its trajectory to harm the environment. That’s why we’re happy to present to you PANGAIA, an eco-friendly clothing company creating Read More...

These 5 startups are poised to

These 5 startups are poised to disrupt the fashion industry for the better

While some clothing companies have made great strides to clean up the polluting fashion industry, what we really need are innovators that can disrupt the industry and put us on a path towards truly sustainable fashion. With that in mind, here are five exciting startups that are set to make waves in Read More...

Fabric is freshwater-intensive

Fabric is freshwater-intensive. These students have a saltwater alternative

Producing fabrics often relies heavily on scarce freshwater. In fact, just one kilogram of cotton requires as much as 20,000 liters of freshwater to be made. To tackle the overconsumption of freshwater by the fashion industry, students from the Royal College of Art have created an alternative Read More...

Finnish design brand to make i

Finnish design brand to make its dresses from compostable wood-pulp fabric

Incorporating sustainability into fashion design is something we preach here at The Optimist Daily. That’s why we’re happy to see an increasing number of startups and more popular retailers get on the wagon to make the fashion industry greener. The latest case comes from a partnership between Read More...

Macy’s and Bloomingdale’s

Macy’s and Bloomingdale’s to be fur free by 2021

Macy’s and its subsidiary, Bloomingdale's, have announced that they will remove any authentic fur products from their stores by 2021. Considering that Macy’s private brands are already fur-free, expanding the practice to all commerce was the next natural step for the company. The ban only Read More...

Your next pair of sneakers may

Your next pair of sneakers may be made of foam from algae blooms

Last week we wrote about a new pair of sneakers from the brand Cariuma made from bamboo, sugarcane, and natural cork. This time around, we present another new sustainable option from the brand Native Shoes that makes use of algae foam from the algae blooms that have been occurring across the Read More...

These algae-based clothes phot

These algae-based clothes photosynthesize while you wear them

Talk about thinking outside the box, a designer by the name of Roya Aghighi has designed clothes from algae that turn carbon dioxide into oxygen via photosynthesis. Named Biogarmentry, the clothes are the proof of concept for a textile made with living, photosynthetic cells. To make the fabric Read More...

Indulge in 40 beauty brands th

Indulge in 40 beauty brands that pamper you - and the planet

Navigating environmentally friendly beauty products can be a challenge. Are glass containers better than plastic if they are heavier and more energy-intensive to transport? Is organic and GMO-free worth it if the ingredients can only be grown thousands of miles away? Picking beauty products depends Read More...

Bury this shirt once it’s wo

Bury this shirt once it’s worn out. It will become “worm food” in 12 weeks.

A tech-based clothing startup by the name of Vollebak has developed a T-shirt that can either be put in a compost bin or buried in the ground once it’s reached the end of its life. That’s because the shirt is made entirely from wood pulp and algae, which breaks down in soil or in a composter Read More...