Ecuador’s latest public campaign aims for results in the ground. Over 350,000 tree seeds will be sowed Saturday by some 35,000 Ecuadoreans, breaking a Guinness World Record. It is about government’s commitment to—and citizens’ positive action for—the environment, said the Environment Minister. In fact, deforestation has already been halved since 2012 and reforestation goals have been clearly spelled out by the Correa’s government. Read more to find out what country holds the current Reforestation Day Guinness World Record.