Luxury section finally discovers sustainability

It was rather slow in coming. But finally, some of the major brands in luxury fashion are taking sustainability seriously. The changing mindset is reflected in growing investments in sustainable measures such as cleaner fabrics, animal rights and better manifacturing conditions. The change is largely driven by customers’ demand. Now, brands and trade associations have established programs aimed at making the industry more environmentally aware and respectful. In the U.S., there’s even talk of creating an industrywide logo to identify clothing and accessories made in a sustainable way. “The luxury industry has a particular responsibility because it sets trends,” one chief sustainability officer told The New York Times.

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Luxury section finally discovers sustainability

It was rather slow in coming. But finally, some of the major brands in luxury fashion are taking sustainability seriously. The changing mindset is reflected in growing investments in sustainable measures such as cleaner fabrics, animal rights and better manifacturing conditions. The change is largely driven by customers’ demand. Now, brands and trade associations have established programs aimed at making the industry more environmentally aware and respectful. In the U.S., there’s even talk of creating an industrywide logo to identify clothing and accessories made in a sustainable way. “The luxury industry has a particular responsibility because it sets trends,” one chief sustainability officer told The New York Times.

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