Kenya’s has the best runners of the world and a lot of research has been conducted into the secret of their success. Nike sells a shoe that’s inspired by the efficient barefoot style of the Kenyan runners that sells for $100. However, the runners and the broader economy of Kenya don’t benefit very much. This is why a pair of social entrepreneurs is now aiming to make the first high-performance running shoe that will be made largely in Kenya and benefit Kenyans. The company, called Enda—“go” in Swahili—has launched the shoes with a $75,000 Kickstarter funding campaign.
A running shoe inspired by, made in, and to support Kenya
More of Today's Solutions
A 58-day protest campaign just convinced Etsy to ban fur
BY THE OPTIMIST DAILY EDITORIAL TEAM The Coalition to Abolish the Fur Trade did not simply write a letter. For 58 days, CAFT ran ...
Read MoreWhy your wandering mind is exactly what meditation is for
BY THE OPTIMIST DAILY EDITORIAL TEAM Most people who try meditation for the first time expect their mind to go quiet. Instead, it does ...
Read MoreFive steps for making your clothes last as long as possible
The clothes we wear can make us feel confident and help us express our inner selves. Unfortunately, our culture of fast fashion produces these ...
Read MoreHere’s why grapes are good for your gut
The health benefits of grapes Grapes are the perfect, portable healthy snack to eat. Enclosed in their bite-size shells, they are a widely popular ...
Read More
