BMW names CEO for ReachNow car-sharing service

IoT Briefing subscribers. To learn more and subscribe, please click here. BMW relaunched ReachNow in Seattle last month and has now named a CEO to help expand the car-sharing service. The new CEO, Steve Banfield, is a former chief marketing officer at Inrix, a real-time traffic data company, according to Fortune. Inrix partnered with BMW to launch a service that helps drivers of the i3 electric vehicle find parking spots. Banfield has also worked at Sony,…

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BMW names CEO for ReachNow car-sharing service

IoT Briefing subscribers. To learn more and subscribe, please click here. BMW relaunched ReachNow in Seattle last month and has now named a CEO to help expand the car-sharing service. The new CEO, Steve Banfield, is a former chief marketing officer at Inrix, a real-time traffic data company, according to Fortune. Inrix partnered with BMW to launch a service that helps drivers of the i3 electric vehicle find parking spots. Banfield has also worked at Sony,…

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