Riding your bike in this city gets you free beer and ice cream | The Optimist Daily
Today’s Solutions: July 16, 2024

If you’ve ever felt that your green credentials have gone unrewarded, it might be worth considering a move to the Italian city of Bologna.  For six months a year, an initiative called Bella Mossa (“Good Job”) operates within the city, which rewards users of sustainable forms of transport with free beer, ice cream or film tickets.

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